Why Your Brand Needs Video (Yesterday)

In today’s hyper-scrolling, blink-and-you-miss-it digital world, grabbing someone’s attention isn’t enough—you need to hold it, move them, and inspire action. That’s where video comes in.

According to a report by Insivia, viewers retain 95% of a message when they watch it in a video compared to just 10% when reading it in text. Even more compelling—Wyzowl’s 2023 State of Video Marketing found that 87% of marketers say video gives them a positive ROI, and brands using video on their website and social platforms see up to 80% more conversions compared to those that don’t.

Let that sink in—80% more. That’s not a trend; that’s a game-changer.

Why does it work? Because video builds trust faster than text, emotion stronger than graphics, and connection deeper than static content. Whether it’s a brand story, a client testimonial, or behind-the-scenes content that humanizes your team—strategic video puts your brand front and center, where it belongs.

Still relying on generic stock photos and copy-heavy landing pages? You're leaving money—and connection—on the table.

Video isn’t just about standing out. It’s about showing up with clarity, confidence, and impact in a crowded market.

At ROO, we help brands create unforgettable video content that moves the needle—without the fluff, fuss, or bloated budgets.

If you're ready to turn scrolls into clicks and clicks into conversions, let’s talk.

Book your free discovery call today.

Let’s build something unforgettable.